The second thing I would love to see is better promotion of the game by the networks and the NHL. Some of the people I talk to do not even realize half the time a game is on television. A good idea would be to have more games around the holidays like the NBA and NFL has capitalized on. Promotion is something that the NHL does not do very well at all.
Marketing is another area that the NHLmis lacking as well. If you go into stores during hockey season you cannot even find and type of merchandise. As kids grow up they could collect hockey things like they do other sports. The problem is most stores do not even realize that the NHL exists anymore and that is a shame. The NHL has a good product but are dropping the ball many different ways. If the NHL wants to grow and get more involved in the sport they need to market better. By marketing better there television contracts will get better and players, fans, and everyone else will benefit. Hopefully, the NHL will quit dropping the ball and make the NHL a quality product again.